High levels of citizen distrust in EU institutions and policymakers and the growing support for right-wing populist Eurosceptic political parties pose as an existential threat to the future of the EU. More indirect representative democracy through the creation of an elected European Regional Assembly, as proposed at the High-level Conference on the Future EU Democracy, is not the solution to this challenge (European Commission 2022b). Citizen awareness, knowledge, and support for the EU is better enhanced through clear communication and the direct engagement of citizens in EU cohesion policymaking (Moodie et al 2022; Cunico et al 2021). Cohesion policy is the area of EU policy competence closest to citizens and with the strongest potential for proactively engaging citizens in EU policy processes. EU policymakers have not so far maximized the potential of cohesion policy as a vital tool for establishing a stronger connection between the EU and citizens. The following recommendations are targeted at EU, national, and regional policymakers to help enhance citizen engagement in the sphere of cohesion policy.