Applying data in practice: The example of Helsinki municipality
Nordic municipalities generally make use of data to inform their strategies and strengthen their cycling initiatives, as outlined in the policy review above. However, the planned development of increased cycling in Helsinki is a noteworthy example showing how data can support municipal initiatives. Helsinki’s approach is highly data-driven, with data-related activities integrated throughout the entire process, including the development of a database for the cycling route network, collecting and refining data on the conditions of cycling routes, collecting basic data for construction sites in a single database, and compiling a situational database of bike racks (City of Helsinki Urban Environment, 2020).
The data is used for the municipality’s political advocacy to justify infrastructure investments and present concrete impact. Conducting counts on number of cyclists at locations both before and after renewing the infrastructure serves as an important benchmark for the municipal administration and political leadership. For instance, even if the overall modal share of cyclists does not reveal a significant increase, the city has observed and collected actual cycling volumes at improved locations, which provides strong evidence to continue investing in cycling.
Helsinki has developed a detailed monitoring infographic, highlighting relevant cycling data alongside promotional measures to strengthen cycling habits in the city (Figure 1). Similar tracking is also conducted in other municipalities; however, this example successfully illustrates and summarises the initiatives and their tracking methods. The infographic highlights information including, for example, human resources for promoting bicycle traffic (in Helsinki, this increased by two people between 2017 and 2019), the amount of new bicycle parking spots built per year, and length of the bicycle network, among other points. While Helsinki’s way of gathering data is not particularly unique compared to other large Nordic municipalities, their key performance indicators stem from manual counting as well as automated bicycle counters, induction loops at signalised intersections, a biannual bicycle barometer study (phone interviews), citizen feedback, and more. Helsinki is also collaborating with EcoCounter to collect data from automated counters, along with other smaller operators, and with Forum Virium Helsinki (an innovation company owned by the municipality) for data collection and analysis.