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Rural exodus or revitalisation? Nordic rural development and the youth situation

The Nordic Council of Ministers’ Vision 2030 for its work with children and youth states that “the Nordic Region shall be the best place in the world for children and young people” (Nordic Cooperation, n.d.). Beyond ensuring that children’s rights and youth perspectives are mainstreamed in policy development, it is vital to ensure that children and young people are able to actively engage, participate, share their knowledge and exercise their rights.
The Nordic Council of Ministers’ definition of children and young people refers to everyone up to the age of 25.
Young people’s voices and perspectives are important when it comes to shaping a sustainable future, creating opportunities in local and regional labour markets, and securing a variety of services. Young people serve as a bridge to the future – they are a form of social and cultural glue. Without them, rural towns and villages will be but a happy memory, rather than thriving areas burgeoning with opportunities. 
The project Gen-Z
Gen Z refers to young people born between 1996 (1997) and 2010 (2012). The start and end points of “Gen Z” vary. 
Agency: Mobilising young people to strengthen Nordic rural areas identifies solutions aimed at improving the living conditions of young people in rural areas.
The project took inspiration from the Norwegian Rural Youth Panel, the recommendations of which have been widely used in the Report to Storting 27 (2022–2023). The thoughts and experiences of rural young people are important for finding the most effective policy tools, to enable a rural future for young people across the Nordic Region.