Myth #1: Cycling conditions are already good enough in the Nordic Region for those willing to cycle, so we should prioritise other issues.

Myth #2: Cycling infrastructure is too expensive for local and regional budgets to invest in.

Reality: Cycling is a no-regret investment, providing returns for the economy and society. 

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Myth #3: Cycling is only a seasonal activity; it can’t be done year-round in the Nordic Region, especially in the winter.

Reality: People cycle if there is good infrastructure and good road conditions, no matter the season.

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Myth #4: Cycling is useful for recreation and leisure, but not as a mode of transportation.

Reality: Cycling plays an important role in holistic mobility systems and is recognised by the European Union as a sustainable form of transport

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Myth #5: Cycling is an exclusive mode of transport.

Myth #6: Cycling cannot make serious environmental impacts. Instead, we can achieve sustainability goals by trading in our fossil-fuel cars for electric vehicles.

Reality: Sustainability goals cannot be achieved unless we develop a built environ­ment that facilitates active mobility.

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Myth #7: Cycling only benefits cyclists.

Reality: Cities built for cycling, walking, and public transport benefit all members of society by providing them with agency, safety, and high quality of life.

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Myth #8: Owning a car is a necessity for life in the Nordic Region.