Many Nordic people expect the green transition to bring benefits

Despite concerns about potentially challenging impacts, many people across the Nordic Region also expect benefits from the green transition. According to a 2022 Nordregio survey, 52% of respondents believe the green transition will benefit their national economy, while only 18% disagree. Half of the respondents think it will lead to more sustainable lifestyles and 45% anticipate improvements in health and well-being. Additionally, 31% expect job creation in their communities and 24% believe working conditions will improve.

Optimism is particularly strong in Greenland, where 60% of respondents expect new jobs in their area, 59% anticipate better working conditions and 66% foresee improvements in health and wellbeing (Figure 2). These findings suggest that many people see the green transition as an opportunity for economic development and improved quality of life.

Positive expectations are important for maintaining public support for ambitious climate policies. The survey results highlight the importance of communicating the benefits of climate action, such as cleaner air, improved health and potential job creation, while remaining transparent about potential challenges and disruptive impacts.

Ensure that benefits of the green transition, such as improved health, job creation and sustainable lifestyles, are visible and measurable to sustain public optimism and support.

Tapia, C., Sánchez Gassen, N., & Lundgren, A. (2023). In all fairness. Perceptions of climate policies and the green transition in the Nordic Region. Nordregio Report 2023:5, Stockholm: Nordregio. DOI: 10.6027/R2023:5.1403-2503.