The objective was to establish counselling discussion groups in a variety of locations, including lifelong learning centres, unemployment offices, secondary schools and military personnel. The intention was to investigate potential strategies for encouraging men to pursue careers in nursing.
In Norway, despite efforts to encourage men to become nurses, many counsellors felt that their role was to support students in making choices, not to steer them towards particular careers. The pandemic disrupted awareness-raising open days, highlighting organisational challenges and the need for face-to-face meetings to provide reassurance about career choices. A notable finding was that ethnic minority students often pursue healthcare training because of job security and the high status of medical professions in their home country, but language barriers lead to high dropout rates. Discussions highlighted the importance of hands-on experience, such as working weeks in day care centres, in influencing boys to choose programmes in health, education and care and the need for realistic portrayals in recruitment materials. Counsellors emphasised the need for more training, better resources and early systemic approaches to challenge gender norms.
Iceland highlighted the need for an increased budget when planning career opportunities in nursing for male students. Despite efforts to broaden career perspectives, securing funding has proven to be a challenge, as there are significant costs associated with organising all-day events, particularly in terms of transport. A grant was secured to introduce nursing programmes to boys in year ten, although the pandemic limited the scope for activities. Nevertheless, the initiative successfully recruited both male and female participants and sought to challenge the stereotype that nursing tasks are inherently feminine.
In addition to practical visits and introductions, discussions were held with career guidance counsellors to promote gender balance in careers advice given to students.
In Finland, various interventions were carried out to promote healthcare careers. Those included meetings at lifelong learning centres to present the paramedic and LPN programmes, sessions where students interacted with professionals and promotional events such as a public health nurse programme in a shopping centre. Throughout the project, multiple media channels were used to raise awareness and engage with schools, the unemployed and army personnel to highlight nursing and health education as viable career options. While the initiatives were well received, there is room for improved collaboration between teachers and students to increase the effectiveness of careers guidance.
Summary: It is never too early to start addressing gender stereotypes. Early interventions such as exposure to the profession and hands-on experience as early as at nursery school are important, as it will be costly to fill the gaps in exposure to the nursing profession for male students at a later stage, e.g. organising trips to see professionals and full-time study experiences. When targeting the unemployed or other groups of potential male nurses, issues such as job security and the status of the profession are important.