This report delves into the intricate dynamics of socially sustainable tourism within the Nordic region. The primary objective is to explore how and if rural tourism is developed in a manner that not only boosts the economy but also preserves the cultural and social fabric of local communities. This was done through a comprehensive analysis of various case studies across eight Nordic countries, each offering unique insights into the practical application of socially sustainable tourism principles.
The report begins by establishing the theoretical framework, emphasizing the need to balance economic, social, and environmental factors in tourism development. It highlights the importance of specific topics that were established most relevant in the first phase of this research, such as community engagement, cultural preservation, and equitable distribution of tourism benefits. The initial findings from the first report laid the groundwork by identifying key themes and indicators for measuring social sustainability in tourism.
Building on these findings, the second report conducts case studies and stakeholder interviews in regions such as Salla in Finland, Lofoten in Norway, and the High Coast in Sweden. These case studies examine how local strategies prioritize maintaining cultural identity and enhancing the quality of life for residents while managing the influx of tourists. The report also uncovers significant challenges and gaps between policy and practice. The case studies reveal that while policies emphasize community engagement and sustainable practices, the practical implementation often falls short, resulting in a mismatch between policy goals and reality.
One of the critical insights from the report is the need for clearer definitions and robust measurement tools for social sustainability in tourism. The lack of regular and standardized indicators makes it challenging to assess the true impact of tourism on local communities. The findings of the report show the need for a more holistic approach that includes comprehensive indicators encompassing economic, social, and ecological aspects.
The findings also highlight the importance of place development over mere destination development. This approach ensures that tourism initiatives are integrated with the local community, supporting the preservation of local traditions, services and overall societal development.
In conclusion, the report underscores the necessity of aligning policy goals with practical outcomes to promote socially sustainable tourism. By addressing the gaps in policy implementation, enhancing stakeholder collaboration, and developing clear guidelines and measurement tools, the Nordic countries can advance their efforts towards a more equitable and sustainable tourism industry. The results also show that while social effects of tourism in the rural regions of the Nordic countries are being considered and addressed in policy, the still tend to fall short of economic and environmental issues when it comes to destination development.
The analysis provided in the report offers valuable insights into the complexities of socially sustainable tourism development, emphasizing the need for a balanced and inclusive approach that benefits both residents and visitors while considering social – as well as economic and environmental – aspects in sustainable tourism development.