Prioritise communication and engage stakeholders
Study participants stressed the importance of strengthening public communication on the 2030 Agenda and engaging a broad range of stakeholders. Communication efforts should use clear, accessible language and demonstrate how the SDGs matter for different regions and municipalities, including how sustainability efforts create tangible local benefits and improve quality of life.
Participants also emphasised that involving residents, businesses and other actors can significantly enhance local sustainability work. Many municipalities and regions reported positive experiences with participatory methods, which have helped tap into people’s ideas, goals and concerns while also increasing trust in local decision-makers. Looking ahead, several participants argued for even stronger engagement of stakeholders, such as schools, civil society associations, Indigenous communities and the wider population.
Youth representatives stressed that participation should not rely solely on voluntary contributions, since this risks involving only those who are already active. To ensure that diverse voices are heard, participants suggested allocating funding and offering compensation, particularly when engaging young people and marginalised groups. They also highlighted the need to reach out proactively to communities that are typically less involved in policymaking, for example, by meeting people where they are and accommodating different forms of communication and participation.