The Nordic countries are facing a variety of social, environmental, and economic challenges as they pursue their vision of becoming the most green, competitive, and socially sustainable region. One major arena for this work is within the transportation sector. How people move through the city—and who has access to which kinds of mobility modes—are fundamental questions that influence all three components of the Nordic Vision 2030. When it comes to urban mobility, cities in the Nordics face challenges with regard to increased spatial segregation, cost of living, and transport emissions.
To become more environmentally, socially, and economically sustainable, cities need to target the transportation sector and make a radical shift towards more sustainable modes of transport. Cycling is a key mode of sustainable urban mobility. Municipalities and regional authorities can use cycling as a crucial measure to reduce road transport emissions rapidly and effectively. Research also shows that there are many benefits of choosing the bicycle beyond mitigating climate change, such as promoting a healthier population, reducing car congestion, reducing air and noise pollution in our cities, and enabling large-scale cost savings. Furthermore, sociologists have posited that incorporating cycling into cities can improve exposure to diversity and improve levels of trust and feelings of connectedness as cyclists negotiate the street among one another. However, objectives for transitioning transport users from the private car to the bicycle must be supported by a variety of mechanisms and involve several key actors.