By engaging the business community, the university aims to adapt its programmes to the needs of the labour market on an ongoing basis (Interview 1). The University's Sector and Higher Education Council (Högskolans bransch- och fortbildningsråd) ensures programme relevance by involving business sector representatives for each field of study (Interview 1). Representatives meet several times per semester to discuss the needs of Åland's industries in relation to the institution’s programmes and provide feedback (Interview 3).
Most programmes at the institution require practical training, often through project-based courses that engage with the labour market. When companies approach Högskolan på Åland with specific tasks, students are assigned projects, typically lasting an entire semester. These practical courses sometimes lead to either employment or an internship, making it an effective strategy for introducing students to potential employers (Interview 2). Problem-based learning is also fostered through collaboration with local industries and EU-funded projects, such as Innovation Lab and Business Lab (Interview 4). These initiatives connect students, local businesses and the public sector while fostering innovation and business opportunities in Åland (Interview 3).
According to the student council representative, not all programmes have such strong ties with local industries. In fact, student retention after graduation poses a challenge due to limited career opportunities in Åland. While programmes such as hospitality management, nursing and IT host dedicated events to connect students with local companies and help students find relevant jobs after graduation, fields like engineering lack such events due to limited job opportunities on the island (Interview 2). Strong collaborations with healthcare organisations, especially within the nursing programme, also help students secure jobs (Interview 4).
Due to the limited number of local internship opportunities and high competition, many students opt to do their internships on mainland Finland or in Sweden. Businesses emphasise that there are more internship applications than available places for students (Interview 1).
While the institution offers upskilling courses, there is potential to promote them more proactively (Interview 1). Strengthening this initiative could provide Högskolan på Åland and local businesses with professionals who have broader and more specialised skillsets, without the need to take a full degree programme. This could enrich the local labour market and make the institution a more attractive place to study.
Högskolan på Åland remains dedicated to running programmes related to local industries and the economy, such as sea captain training for exports and hospitality management for tourism (Interview 3). Nevertheless, a declining interest in these programmes poses a challenge. Restoring the appeal of these fields is therefore a priority. If interest does not recover, these programmes may be discontinued in the future despite their continued relevance to local industries (Interview 4).
Strategies for student retention and attraction
Åland is facing outmigration among young people. To improve student retention and their integration into the local labour market, Högskolan på Åland prioritises predominantly campus-based education, deliberately limiting the development of fully digital courses to ensure students are well integrated into the local economy (Interview 3).
Although on-site studies remain a priority, two online programmes have been introduced to attract Swedish-speaking students from mainland Finland and Sweden (Interview 4). The distance programmes include three in-person meetings to facilitate networking between the students and local businesses, to connect the students with the local community and to enhance employment prospects (Interview 4).
The institution is also developing programmes involving flexible learning solutions, allowing students to attend campus two days a week and study independently the remainder of the time (Interview 3). This model provides greater flexibility and ensures students are connected to the community in Åland, while accommodating diverse learning and private needs. Such a solution is particularly beneficial for older students with varying family and work commitments.