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Photo: Louise Ögland, Nordregio

Socially sustainable tourism

Tourism is contributing to job diversification in some remote and rural regions in the Nordics and is seen as an important factor for regional development. However, economic metrics still dominate when assessing tourism's impact on communities. While environmental factors are increasingly being considered, social factors often remain overlooked. This research takes a closer look at the social impacts of tourism, investigating the benefits and stressors of tourism on communities. 
First, we set out to understand the concept of socially sustainable tourism in a Nordic context by analysing national tourism policies. The results indicate that the concept of socially sustainable tourism encompasses various aspects, including community engagement, cultural preservation, social equity, and the well-being of local populations. 
Case studies in the Nordic countries suggest that tourism can strain resources, and that tourism development does not always guarantee positive social impacts for both visitors and residents. However, when tourism is planned in an inclusive way, tourism developments can play a role in maintaining services and increasing the attractiveness of a place.
To make tourism not only economically and environmentally but also socially sustainable is absolutely key to make the tourism industry in Iceland thrive.

- Guðný Hrafnkelsdóttir, national representative Iceland

BOX: Empirical case study areas

  • Denmark – Billund municipality/region
  • Sweden – Höga kusten region
  • Iceland – SouthEastern Iceland region
  • Norway – Lofoten Islands
  • Greenland – Ilulissat 
  • Åland – Åland (whole country)
  • Faroe Islands – Faroe Islands (whole country)
  • Finland - Salla
The key for socially sustainable tourism seems to be community involvement in tourism planning and development, equitable distribution of tourism benefits and preservation of the culture and unique identity of the Nordic Region. Tourism planners and practitioners argue that there is a need for tools and indicators to measure the social impacts of tourism on local communities. This is in order to steer the direction of tourism development in a way that is sustainable and inclusive.
 As tourism continues to grow in the Nordic Region, it is generally considered important that the economic benefits of tourism should be balanced with the environmental and social impacts, to ensure the well-being of local communities and the preservation of cultural heritage.

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