The ten-year scenario approach
As described in Porter (1985), a scenario is “an internally consistent view of what the future might turn out to be – not a forecast, but one possible outcome”. Scenario planning uses scenarios in order to explore and describe possible future conditions. The aim of scenario planning is to offer a holistic perspective of the interconnected advantages and disadvantages of potential futures.
Within the framework of this project, a ten-year future scenario approach was developed to identify the key driving forces in the selected regions that may potentially influence the future implementation of electric aviation. The concept of driving forces is central to scenario planning. A driving force can be both an enabler and a hurdle to a specific change (Edgar et al., 2013). Furthermore, the scenario planning focused on possible impacts of electric aviation in the region. The term “impacts” is taken in this research project as referring to the possible effects – in terms of regional, economic and technological development, service accessibility and social implications – that electric aviation may have in different Nordic regional contexts.
In order to develop the future scenarios, focus group discussions were conducted for each case study with four to seven participants. The steps involved were as follows:
1. Identification of key driving forces (desk research)
Key forces that drive or hinder the development and future of electric aviation in the region were identified.
The concept of a PESTEL analysis was used to place the identified key driving forces into six overarching categories:
Political: this refers to the influence of political will and government policies on electric aviation.
Economic: this includes factors like economic growth and regional development.
Social: demographic trends, cultural attitudes, social values and lifestyle changes fall under this category.
Technological: this involves assessing the impact of technological development on electric aviation. It includes factors such as innovation, research and development, automation and the pace of technological change.
Environmental: environmental factors focus on ecological and environmental aspects. That includes considerations like climate change, sustainability and environmental regulations.
Legal: legal factors involve the impact of laws and regulations on electric aviation.
PESTEL analysis, which is commonly used in business development, is a useful tool in research to examine systematically and understand the external factors that may impact the subject being studied. It is an analytical approach based on certain contextual variables that can outline existing and future scenarios. Its purpose is to identify which variables may be relevant to the occurrence of those scenarios (Cordova-Pozo & Rouwette, 2023).
2. Ranking of key driving forces. Before the focus group discussion took place, participants were asked to rank the identified driving forces according to two main factors: the probability of their occurrence in the next ten years and their level of significance for electric aviation. The probability of occurrence refers to the likelihood or chance that a specific event or outcome will happen. The level of significance in this context refers to the critical importance or influence of a specific driving force in terms of facilitating the realisation of electric aviation. In essence, it measures the pivotal role played by a particular factor in making electric aviation reality
3. Focus group. The focus group discussions were conducted either online via Teams or in person and lasted approximately two hours. It should be noted that in some of the focus groups the process of ranking the driving forces occurred beforehand, rather than during the session itself. That ranking process was facilitated by using Mentimeter, an audience engagement platform that enables real-time surveys and collection of feedback. During the sessions, participants were asked to individually rank the driving forces, providing reasons for their choices, and engage in discussion with their fellow participants to explore each topic in greater detail. Additionally, participants were encouraged to brainstorm and propose potential additional driving forces, as well as to reflect on the potential impacts that the adoption of electric aviation might have on the region.
4. Description and interpretation of the scenarios. Based on the focus group discussions, a future scenario for electric aviation was developed for each of the regional contexts analysed.